Marketing Expert — an AI employee for your campaigns

A Marketing Expert is an AI employee that works your campaigns with you. It proposes, produces and reports; every approval stays with a person.

Hire one. Administrative → Staff → New hire, choose Approve — AI on the hiring project, then in Configure pick the role Marketing Expert and the tools it should use (Google Analytics, Canva, Meta Ads, Google Ads, Mailchimp, …). Add each tool's key on the employee's Credentials tab when you have it — until then the tool simply isn't connected. The Ghost can walk you through it: ask "how do I hire a marketing expert?".

What it does. Each campaign step creates its tasks and hands the marketing ones to your Marketing Expert (you see them with the AI badge on the campaign's Tasks tab):

• Brief — writes the campaign brief as a note.
• Proposal — proposes the plan and a budget with its lines (the budget stays pending).
• Production — writes email bodies, landing pages and ad copy (Creatives tab), builds the audience, prepares the mailing and submits it for review (Mailings tab).
• Launch — sends the approved mailing.
• Running / Closed — weekly performance notes, ad costs recorded under the budget, the final report.

What only you can do. Approve the budget, approve the campaign plan, approve the creatives, approve the mailing, and move the campaign to launch. These buttons never appear for an AI employee, and ALMAS refuses them even if it tries — so nothing is spent or sent without a person's decision. Publish page is the Marketing Expert's too, but it can only publish a landing page a person has approved.

Tip: the Marketing Expert follows the playbook on its role (Administrative → Capabilities). Edit it to change how it works — your tone, your channels, your rules.